#Safe2EatEU campaign by EFSA

The European Food Safety Authority (EFSA) transitions from the #EUChooseSafeFood campaign to the #Safe2EatEU initiative, providing deeper insights into the EU’s rigorous food safety regulations. When consumers make food choices—whether based on cost, quality, origin, or taste—there is one constant they can rely on: the safety of their food. The EU’s robust food safety framework ensures that all food products meet stringent safety standards.

With the #Safe2EatEU campaign, EFSA reinforces its dedication to protecting public health. Consumers can enjoy their meals with the assurance that food safety remains EFSA’s highest priority.
Explore the EU’s unwavering commitment to food safety through the #Safe2EatEU Toolkit: it provides country-specific resources – press materials, visuals (see below), social media posts, etc – on selected food safety, food hygiene, and health and nutrition topics.
CAMPAIGN 2024 visuals:

CAMPAIGN 2026 visuals: