EU FOOD SAFETY PLATFORM supporting the #Safe2eatEU campaign 2026

As a follow up of the EU FOOD SAFETY FORUM, hosting the participation of EFSA and Italian Ministry of Health representatives, the EU FOOD SAFETY PLATFORM supports the 2026 edition of the Safe2Eat campaign, coordinated by EFSA (European Food Safety Authority).

Launched with nine participating countries, the Safe2Eat campaign has steadily expanded its reach. In 2026, the initiative covers 23 countries across and beyond Europe, reflecting a growing joint effort to promote informed food choices.

Participating countries include EU Member States – Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Greece, Hungary, Ireland, Latvia, Luxembourg, Poland, Portugal, Romania, Slovakia, Slovenia, and Spain – together with partner countries Bosnia and Herzegovina, Montenegro, North Macedonia, Serbia, and Türkiye.

Focus of the 2025 Campaign

In its sixth year, the campaign continues to strengthen awareness and understanding of food safety, helping citizens make informed decisions in their daily food choices. To achieve this, Safe2Eat focuses on three key areas:
Handling food safely – European, international, and national rules, underpinned by scientific evidence, ensure food safety from farm to table. Practical tips for food handling, storage, label reading, and cooking are provided, supported by the latest science to empower consumers to make informed choices.

• Food and your health – Eating a varied diet, including fresh ingredients alongside processed foods, contributes to overall health. Where necessary, foods with added health benefits or dietary supplements may be recommended. The campaign provides clarity on nutritional needs, health claims, and the science behind them.

• What’s in your food – European regulations ensure the safety of food ingredients, including additives and flavourings. The campaign explains why food additives and novel foods are safe and highlights how products containing allergens must be clearly labelled.

The Safe2Eat campaign targets all citizens, from those well informed and unconcerned about food safety to those more worried but less informed. Communications are designed to be informative, actionable, and clear, while maintaining a reassuring, upbeat, and dynamic tone.

TheEU FOOD SAFETY PLATFORM is supporting this action by sharing the key messages on its social channels and website (Knowledge Center link to resources) among its 40+ members and the network of 80+ international partners.

The campaign toolkit is available here https://www.efsa.europa.eu/en/safe2eat/toolkit

#EUSafe2Eat